Answers every call
Twenty-four seven. Lunch break, Saturday morning, 7pm after the last patient. Under two rings, every time. No “please leave a message”.
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Answers every call. Rings every new enquiry back in under sixty seconds. Books straight into your diary, takes deposits, and proves which ads made the money. A real voice — not a chatbot.
15 minutes with me. I’ve built tech for hundreds of UK clinics, and I’ll tell you straight if ivory’s the right fit.
Trusted by
I’ve spent the last decade building tech companies — including Dentree, which has worked with hundreds of UK clinics and healthcare businesses. I also own and run boutique salons myself. Across every single one, the same thing kept happening.
One receptionist cannot physically answer every call, reply to every web form, message every DM, and run the diary at the same time. It’s not a motivation problem. It’s arithmetic. Two calls land at once. A new enquiry hits the site at 8pm. Someone walks up to the desk. Something has to give, and it’s usually the new patient on the other end of a ringing phone.
I tried every off-the-shelf tool. Call-answering services can’t book into Dentally, Pabau, Cliniko or Semble. Chatbots scare new patients off. Virtual receptionists miss the nuance of a nervous Invisalign enquiry or a bride booking her wedding hair. We were losing real, high-intent bookings to voicemail every single week.
So I built ivory. A real voice, trained on clinic and healthcare workflows. Picks up under two rings, twenty-four seven. Rings every new web enquiry back in under 60 seconds. Books straight into the diary. Never gets overwhelmed, never takes a lunch break, never has a bad day.
If you run a clinic, practice or salon, book 15 minutes with me. I’ll show you what it does on a live call — and tell you straight if it’s not right for you yet.
We were losing £400 colour consults to voicemail every week. ivory picks up at 8pm on a Sunday and books them in. It’s paid for itself three times over in the first month.
Our Google Ads finally have a receipt. ivory books the patient and Google sees the conversion the same day — our cost per new-patient dropped by more than half in six weeks.
A lead would fill in our form at 9pm and by the time reception phoned back the next morning they’d gone cold. ivory rings them back in under a minute and books them straight in. Our team finally gets to focus on patients in the chair, not chasing the phone.
Integrates with
Twenty-four seven. Lunch break, Saturday morning, 7pm after the last patient. Under two rings, every time. No “please leave a message”.
A form submission hits your site or a Facebook lead comes in — ivory rings them before they’ve closed the tab. Speed to lead is the single biggest conversion lever. No patient goes cold.
Connect Google Calendar, Microsoft 365 or your PMS (Dentally, Pabau, Cliniko, Semble). The booking appears before the patient has put the phone down.
High-value appointment? ivory takes a deposit before it hangs up — so no-shows cost the patient, not you. Sends the confirmation, adds it to the diary, done.
Every booked call tells Facebook, Instagram and Google which ad brought the patient in. Your paid ads finally optimise for real bookings, not form fills.
Rolling averages across clinics running on ivory. Updated live from the platform.
Live platform data, April 2026. We publish real numbers, not vanity metrics — ask on the demo and we’ll show you the raw dashboard.
A live call feed, a native diary, and ad attribution that proves where your bookings came from — all in one place.
See who called, what they wanted, and whether ivory booked them. Replay any call, read the transcript, jump straight to the booking.
A native calendar per clinician. Use it as your main diary, or connect Google or Outlook. Drag to reschedule, block time, mark no-shows.
Every booking tagged with the source — Google, Meta, referral, direct. Spend that works keeps running. Spend that doesn’t, stops.
No rip-and-replace. No second system for front desk to check. Ivory reads live availability from your PMS or calendar before offering a slot, then writes the booking straight back in. Your diary stays the single source of truth — Ivory just makes sure it’s full.
Two-way sync with every clinician’s chair and room. Reads open slots per treatment type, books the right appointment reason, blocks the time in Dentally.
Per-clinician Google Calendar sync. Ivory sees free/busy, writes the booking with a full description and patient contact details.
Direct integration with SOE’s API. In build — priority for UK NHS-heavy practices on legacy Exact.
For aesthetics & skin clinics on Pabau. Live availability, treatment-aware booking, consent form links.
For private GP and women’s health on Semble. Direct API sync planned.
Graph API sync for Outlook 365 calendars. For clinicians who live in Outlook, not Google.
No PMS yet? Use Ivory’s own native diary. Per-clinician, drag-to-reschedule, SMS confirmations, deposits. Switch to your PMS when you’re ready.
Using something else? We’ll tell you straight whether we can wire it up on your timeline, or whether Ivory’s own diary is a better fit for now.
Ask about your PMSPhone is our wedge. But patients don’t care what channel they enquire on — and neither should you. ivory picks up every one.
Inbound and outbound. Answered, triaged, booked. SMS confirmations sent automatically.
LiveAny form on your site — contact, consultation, Invisalign quote. ivory calls the lead back in under 60 seconds.
LiveMeta Lead Form submits, DMs, and page enquiries flow straight to ivory for an instant callback. Speed-to-lead that Meta’s algorithm loves.
LivePatients love messaging. ivory replies on WhatsApp Business, qualifies, and hands off to a booking when they’re ready.
LiveCall-only ads, Google Business Profile messages, and Local Services leads routed through ivory — with conversion data sent back to Google for smarter bidding.
LiveForward your info@ or bookings@ mailbox. ivory triages, replies, and schedules the callback.
Every enquiry ends up on one “Things to do today” inbox for your team — with ivory having already handled the first response.
We’re not dental-only. ivory is built healthcare-wide, with vertical-specific scripts, service names and intake flows out of the box.
New patient calls, hygiene recalls, Invisalign and implant consults, emergency triage.
See ivory for dental
Botox, filler, tear trough, anti-wrinkle reviews. Consultations booked with consent-to-treat calls.
See ivory for aesthetics
Mole checks, acne reviews, CO2 laser, chemical peels, HydraFacial, microneedling.
See ivory for skin
Menopause consultations, coil fittings, cervical screening, fertility reviews, menstrual health.
See ivory for women’s health
Same-day appointments, health MOTs, travel clinic, bloods, prescription requests.
See ivory for private GP
Initial assessments, follow-ups, sports injuries, post-op rehab, shockwave therapy.
See ivory for physioWe price transparently in a fifteen-minute call, based on your call volume and number of locations. No per-minute billing, no surprise invoices.
One-site clinic finding its feet with paid ads.
Busy single-site or early multi-site clinics.
Groups running three or more clinics.
We’ll call your clinic number as a patient would, let you hear ivory answer, then walk through how it books into your PMS and closes the ad loop.